Company name: Confirma Software
Job location: Nordics

Company Description
Confirma Software is a new Nordic platform acquiring strong enterprise software companies with specialized offerings for SME customers and the public sector. The group currently consists of 26 acquired operating companies. We have a combined customer base of about 17 000 customers in all the Nordic countries. We focus on both organic growth and growth through accusation of 3-6 companies per year.

Confirma Software is backed by Abry Partners, a private equity fund based in Boston, MA.

• Founded: 2019
• Co-workers: 550+
• Turnover: 90 M€
  
  

Role Description
This is an opportunity to join a fast-growing, dynamic organization in the early stages of development into a pan-Nordic powerhouse in enterprise software. As VP of Marketing, you will architect our marketing strategy and team, and execute a data-driven, digital-first marketing strategy, laser-focused on lead generation and revenue growth. In short, you will be building a marketing machine. As the successful candidate, you can demonstrate real impact through modern B2B SaaS marketing techniques, from inbound marketing and content strategy to marketing automation and analytics—utilizing HubSpot, which we use across the group.

You will be instrumental in determining the balance between efforts executed locally (but under your supervision), and what will be managed centrally by a team you will build. You’ll need to be hands-on in the planning and execution of campaigns, collaborating closely with sales and product teams and contributors across our operating companies to deliver a qualified pipeline of leads. This role requires a leader who can operate both strategically and tactically, ensuring measurable contributions to Confirma Software’s continued expansion.

As this is a corporate role, you will report to the group COO. Your reach will span all business units, each with differing local market dynamics and growth targets. You should be prepared to adapt and make decisions quickly, forging and fine-tuning marketing approaches as the business evolves, and at the same time secure the brand-building strategy of the group.

This is a full-time position, and we expect the successful candidate to be residing in Sweden, Finland, Norway, or Denmark. Travel within the Nordic region will be necessary.

Key Responsibilities

Leadership & Collaboration
Lead and develop a central and a distributed marketing team across multiple business units, promoting a consistent demand generation approach while adapting to local market nuances.

Ensure brand consistency and integrity across all marketing channels and touchpoints.

Manage and optimize group and local marketing budgets for maximizing efficiency and return on investment.

Partner with Product, Sales, and Operations to coordinate events, market launches, campaigns, and growth initiatives. Communicate effectively with internal stakeholders regarding marketing performance and insights.

Foster a culture of experimentation, embracing A/B testing, iterative improvements, and data-driven insights.

Digital Marketing & Campaign Strategy
Develop and execute data-driven, multi-channel marketing campaigns (email, paid search, social media, webinars, and more) with the goal of generating qualified leads.

Own and optimize the marketing funnel, from top-of-funnel awareness to late-stage deal acceleration.

Oversee SEO strategy and content development, driving organic growth across multiple brands.

Lead Generation & Demand Generation
Create and refine lead generation programs using marketing automation tools (HubSpot) and best-in-class SaaS practices.

Track and analyze funnel performance, ensuring each stage is optimized to maximize conversions and pipeline velocity.

Collaborate with sales teams across operating companies, ensuring alignment on lead scoring, follow-up processes, and nurturing campaigns.

Content Marketing & Thought Leadership
Design and implement a compelling content strategy (whitepapers, eBooks, blogs, case studies, webinars) to educate prospects and move them through the sales funnel.

Position Confirma Software and its subsidiaries as industry thought leaders in targeted niches.


Marketing Technology & Analytics
Oversee the selection and implementation of the marketing tech stack (with a strong emphasis on HubSpot) to streamline campaigns and measure success.

Establish rigorous key performance indicators (KPIs) and metrics to measure the effectiveness and extent of marketing initiatives at both global and local levels. Generate dashboards to inform executive leadership and guide continuous improvement.


Key Qualifications

Experience

8+ years of experience in marketing, with at least 4 years in a leadership role (Director, VP, or similar) focused on B2B SaaS or technology based services.

Proven track record of lead generation, demand generation, and content marketing; ideally with responsibility over significant pipeline and revenue targets.

Demonstrated success in building and scaling data-driven, inbound marketing programs.

Experience working with HubSpot or a similar marketing automation platform is required.

Experience in managing and optimizing marketing budgets exceeding €500 000.


Technical & Tools
Demonstrated ability to produce and communicate relevant marketing KPIs on a consistent basis.

Hands-on experience with key digital marketing channels (SEM, SEO, social media advertising, email marketing, display advertising, and partner marketing).

Proficient in analytics platforms (Google Analytics, CRM dashboards, BI tools) to drive data-informed decisions.

Strong knowledge of conversion optimization principles and practices, including landing page design, A/B testing, and lead nurturing workflows.


Marketing Frameworks & Standards
In-depth understanding of inbound marketing methodologies, funnel optimization, and content marketing best practices.

Familiarity with frameworks such as Account-Based Marketing (ABM) or Growth Hacking principles.

Knowledge of GDPR and data privacy regulations to ensure compliant marketing practices in the Nordics and EU.

Leadership & Communication Skills
Demonstrated ability to lead cross-functional teams, particularly in a matrixed environment spanning multiple countries and subsidiary companies.

Excellent written and verbal communication skills for both internal stakeholders and external audiences. Fluent in English, both written and verbal.

Skilled at presenting marketing metrics and progress updates to senior management and board members.

Adept at influencing across functions, ensuring alignment on goals, messaging, and campaign execution.

Other Personal Attributes

Hands-On Leadership: Prepared to roll up sleeves and directly contribute to campaign execution, while empowering local teams to do the same.

Strategic & Analytical Mindset: Exhibits a data-driven mindset. Able to connect marketing initiatives to broader business objectives, focusing relentlessly on ROI and pipeline contribution.

Adaptable & Collaborative: Comfortable working across diverse operating companies with unique markets and target audiences, quickly pivoting strategies based on performance data.

Results-Oriented: Motivated by achieving measurable outcomes, constantly iterating to drive better conversions, pipeline velocity, and customer acquisition.

Ready to Drive Growth?
If you’re a data-driven marketing leader who’s eager to make a tangible impact in a thriving SaaS environment, we’d love to hear from you. This is a chance to shape and scale Confirma Software’s marketing engine across the Nordics and beyond.

Apply today to take a key role in fueling the growth of our ever-expanding portfolio of enterprise software solutions.

Questions
Erik Tärnvik
COO
erik.tarnvik@confirmasoftware.com

Welcome!