Confirma Software – Stockholm / Gothenburg / Alingsås

We are building a data driven marketing engine across a portfolio of over 25 SaaS companies.

This role is central to how we scale that transformation.

The role

• We are looking for a Head of Performance & Growth to take ownership of how marketing drives results across the group.

• You will be responsible for performance, conversion and how we translate marketing efforts into pipeline and business impact.

• You will not only optimize performance, but define what we prioritize, where we invest and what we choose not to do.

• You will work closely with the VP of Marketing and act as a key driver in building a scalable, data-driven growth function.

What you will do

• Define and drive the performance and growth strategy, including where to focus, invest and scale

• Own and drive CRO across 20+ websites, identifying and prioritizing the highest impact opportunities

• Analyze and improve the full funnel (traffic → SQL → revenue)

• Reallocate budget based on performance and ROI

• Own the direction, prioritization and performance of paid media across multiple markets

• Work closely with content, CRM (HubSpot) and local teams to drive growth

• Manage and challenge external partners/agencies to ensure performance

• Set priorities across multiple initiatives and ensure focus on what drives the highest business impact

What success looks like

• Increased conversion rates across key websites

• Improved cost per lead and cost per SQL

• Clear connection between marketing activities and pipeline

• Higher return on marketing spend

• A scalable performance model across all companies

Who you are

• Strong experience in CRO and/or performance marketing

• Highly analytical and comfortable working with data

• Experience optimizing funnels, not just individual channels

• Able to prioritize and focus on what drives the biggest impact

• Comfortable working across multiple brands or business units

• Experience with tools such as Google Ads, Meta, GA4 and HubSpot (or similar)

• You are ready to take a step from execution to ownership

• You are comfortable making decisions and prioritizing between competing initiatives

• You want to have a direct impact on business results, not just campaign performance

Why this role

You will not just optimize campaigns, you will help define how marketing works across a group of companies, and have a direct impact on growth, efficiency and results.

This is a role for someone who wants to move from optimizing parts to owning outcomes, and from execution to strategic impact.

This role requires both strategic thinking and hands-on execution. You will be expected to drive direction as well as deliver results.

About Confirma Software

Confirma Software is a Nordic software group with over 20 companies across Sweden, Finland, Norway and Denmark. We focus on business-critical SaaS solutions for small and mid-sized businesses, with strong positions in our respective markets. Confirma Software has ~18,000 subscription customers, over 600 employees and ~€100M in revenue, and is backed by Abry Partners (Boston, MA).